Dynamic Sitelinks are rolling out around the world; are you familiar with them yet? They are one of the latest developments in Google AdWords, taking the form of an add-on similar to other automatically generated content like consumer and seller ratings
It is no secret that search engines evolve along with the technology that supports them. One of the more recent changes involves implied usage and the tool that Google employs is Hummingbird. The hummingbird algorithm focuses on several aspects of SEO and specifically on both organic search results and PPC ads. The quality of the [&hellip
Google Trends isn’t just a barometer of pop culture, it is an underutilized tool in marketers’ arsenals. Trends, which showcases popular search terms over time, can help you evaluate keywords and get the biggest return on your AdWords investment. Whether you are launching a new product or looking to revitalize a flagging campaign, learn how [&hellip
Marketers are always looking for ways to increase the results of their Google AdWords campaigns. Google understands this fact and as a result is always looking for opportunities to make the service better. Google Adwords Extensions are an ideal way to customize your campaign and increase the results that you’re seeing based on your own [&hellip
Having a Google AdWords campaign is one thing – having a well optimized and successful Google AdWords campaign tends to be something else entirely. Google AdWords provides marketers with a huge number of different tools that they can use to track leads, measure conversions and more – you just have to know how to [&hellip
Over the past few years the marketing ‘sales funnel’ has changed shape – where previously prospects could be captured without much effort with a broad net, to be guided on a quick journey to sales – nowadays the funnel is narrow and long – marketing catch fewer prospects at the top end of the funnel [&hellip
When you’re on vacation or on the go, the automation and processing power of Google AdWords are still working hard for your business to generate you new leads and new sales. But every now and then you’ll feel the urge to check up on your campaign just to make certain that they are performing at [&hellip
In the nascent days of Google AdWords marketing campaigns, most businesses chose to send AdWords clicks directly to their home pages. The logic behind this was clear: if the ultimate goal is to spread the word about your brand, product or service to the widest possible audience, it makes a bit of sense to send [&hellip
On April 22, Google unveiled a set of AdWords features and updates, adding a new set of resources to marketing toolboxes — and ending anticipation among advertisers everywhere. At a live stream event called “Step Inside AdWords,” VP of AdWords product management Jerry Dischler noted that the changes are based on a desire to step [&hellip
San Diego, CA – It’s the age old question in business. “What does it take to get more customers?” In today’s world, getting new customers and keeping them takes a lot more than it did just a little over a decade ago, when there was no such thing as Google Adwords, Facebook or highly [&hellip
