A few years ago the easiest lead capture form best practices you’ll need some perspective on the way things used to be. You used to be able  to capture somebody’s contact information was by asking them to subscribe to your newsletter. Part of the motivation for to build a marketing subscriber bases is that no [&hellip

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In the nascent days of Google AdWords marketing campaigns, most businesses chose to send AdWords clicks directly to their home pages. The logic behind this was clear: if the ultimate goal is to spread the word about your brand, product or service to the widest possible audience, it makes a bit of sense to send [&hellip

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