For busy marketers, event planning can be challenging. Events have many deliverables, both online and offline, that need to be followed up on using a dedicated time schedule. If deadlines associated with the event are not met, there can be real consequences to attendance numbers, fundraising goals, or the ability to capture leads post-event. Learn [&hellip

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Over the past few years the marketing ‘sales funnel’ has changed shape – where previously prospects could be captured without much effort with a broad net, to be guided on a quick journey to sales – nowadays the funnel is narrow and long – marketing catch fewer prospects at the top end of the funnel [&hellip

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