Lifecycle Marketing is a set of seven steps embodies the strategies and tactics that every small business should embrace to become remarkable in their industry. It’s based on a proven methodology that combines the earlier steps which will feed and nurture the latter to become a sustainable engine of growth inside a company.
- Attract Traffic
- Capture Leads
- Nurture Prospects
- Convert Sales
- Deliver and Satisfy
- Increase Upsells
- Generate Referrals
Different coaches or books may give them different names but these seven steps for Lifecycle Marketing create the foundation of every successful business. While we’ll go through each step individually so that you can undertand why it’s so important for your business to follow this process remember that there are hundreds of books that have been written about each individual step in this process.
This is not comprehensive information on each of these topics but it will demonstrate how you can link this all together so that your business will grow explosively.