WebHeat Service
Baseline Setup
- Set up Google Analytics to measure website activity
- Configure Goal Tracking in Google Analytics to track leads
- Deliver monthly Google Analytics Report
Timeframe: 3-7 days
Local Maps Marketing
- Baseline Setup
- Compile Digital Asset Inventory
- Claim local profiles in Google, Yahoo, Bing
- Create universal profile
- Keep profile updated
- Distribute local business data to 100+ partner sites
- Optimize Google Local Maps Profile
- Provide template for customer reviews
- Sync Google Tags advertising Campaign with PPC account
- Establish GEO tags on all website pages
- Create Social Media account inventory
- Create Yelp account
- Create Facebook Fan Page
- Create LinkedIn Company Profile
- Create Twitter account
- Create YouTube account
- Establish 80 backlinks per month
- Deliver monthly report from Google Places account
Timeframe: Baseline Setup + 6-8 weeks + monthly reports for asset updates and backlinks
Pay Per Click (PPC) Management
- Baseline Setup
- Keyword research
- Create Ad Groups
- Create ad copy
- Set up and Optimize Google, Yahoo, Bing and Facebook campaigns
- Engage powerful Bid Management System/Bid Optimizer
- Develop keyword profit system
- Analyze customer acquisition funnel
- Develop phone call and form fill integration tracking
- Perform conversion optimization
- Deliver real-time reporting dashboard
- Track and report performance across multiple advertising networks
- Deliver monthly Google Analytics Report
- Conduct monthly conference calls to review progress on conversion goals
Timeframe: Baseline Setup + 2-3 weeks for keyword research, ad copy creation and accounts activated + monthly PPC bid automation and ad variation changes
Search Engine Optimization – On Page
- Baseline Setup
- Provide access to Basecamp Project Management System
- Conduct keyword research
- Develop keyword theming
- Implement meta optimization on each website page
- Image optimization
- Perform content duplication check and optimization
- Identify content for new pages
- Install blog on website
- Link blog to Social Media accounts
- Deliver monthly Google Analytics Report
- Deliver monthly Keyword Ranking Report
Timeframe: Baseline Setup + 60-90 day optimization
Search Engine Optimization – Off Page
- Baseline Setup
- Social Bookmarking
- Backlinking
- Syndicate articles
- Syndicate videos
- Syndicate press release
- Deliver premium directory submissions
- Create content – press release, video/PPT, article
- Deliver monthly Google Analytics Report
- Deliver monthly Keyword Ranking Report
- Conduct monthly conference call to review progress on conversion goals
Timeframe: Baseline setup + monthly reports
Conversion Optimization
- Baseline Setup
- Implement phone call tracking by keyword and lead source
- Integrate form fill tracking by keyword and lead source
- Develop and launch retargeting strategy
- Create banners
- Conduct A/B Split Testing
- Conduct Multivariate Testing
- Perform landing page optimization
- Refine call to action messaging
- Monitor and Record user testing sessions
- Create call to action copy
- Weekly Google Analytics Report
- Deliver monthly conference call to review progress on conversion goals
Timeframe: Baseline Setup + monthly reporting and updates