Marketing insights & PPC strategy

My Personal Google Disavow Process

After 31 successful reconsideration requests I am publishing my personal disavow process for others who are still suffering.

Shabbat San Diego Creative Team

The Shabbat Project San Diego is a grassroots initiative to bring thousands of people together to keep Shabbat on October 24-25, 2014.

Lifecycle Marketing for Events

For busy marketers, event planning can be challenging. Events have many deliverables, both online and offline, that need to be followed up on using a dedicated time schedule.

Targeting your market: How to Bait your Niche

If we use the analogy of fishing in a large pond, the picture of what you are trying to do becomes rather clear.

Setting Up an AdWords Campaign Calendar

Once you’ve started advertising through AdWords, it’s easy to either forget about it and not get the results you want or to spend too much time working with it, making you neglect other facets of

Google Adds Callout Extensions to Adwords

Google is enhancing the power of Adwords by adding different levels of callouts for advertisers to use. Callouts are not links, so they do not require landing pages.

The Basics of Google Analytics and How it Can Help Your AdWords Campaign

You know what gets me CRANKY? You’d be surprised at the number of clients that we deal with that during the initial discovery process we find out that they have not linked Google AdWords to their

Breaking Free – Marketing Automation that stops the clock

Small teams in sales and marketing have limited resources. Market automation changes that by focusing labor and highlighting leads that are easy conversions.

Sometimes your lead and sometimes you Thumbtack?

I just heard about Thumbtack the service that makes it easy for consumers to find and hire local businesses.

5 Tips for Diversifying Your Google AdWords Account

The famous 80/20 ratio applies in business and sales: 20% of clients tend to make up 80% of revenues.

Google Adwords Product Listing Ads Campaigns Ditched in Favor of Shopping Campaigns

There’s change afoot in Google AdWords land on August 31st the old standby, Product Listing Ads (PLA) Campaigns, will be a thing of the past according to a recent announcement from Google.

Does Google Behave Like Microsoft?

We are really involved with our AdWords clients, and our goal is to make them profitable and successful using online advertising.

Google Offers Valuable New Way to Track Calls from Ads

Google has always been known as a leading major search engine that strives to help businesses advertise their products and services.

Google Adwords Removing Ability to Specify Exact Match Types

On the list of news items that web advertisers absolutely need to know: no more exact matches on Google Ad Words.

Why Using Google Adwords Offline Conversion Tracker is so important for e-commerce

While you have become used to the keyword data reports from Google Adwords which tracks the clicks from customers that have led to sales, there is no way to track the customers who see your ad

Traffic Stealing with Youtube – Watch it happen LIVE!

This morning I was working on a problem that I was having with a tool called Advanced Web Ranking.

Testing Your AdWords Asssumptions

Advertising is a tricky field. Just when you think that you know which ads customers and prospects will respond to, they turn on a dime.

Lead Capture Forms Best Practices

A few years ago the easiest lead capture form best practices you’ll need some perspective on the way things used to be.

An Overview of Google AdWords Dynamic Sitelinks

Dynamic Sitelinks are rolling out around the world; are you familiar with them yet?

Implied Usage: Why Odd Keyword Phrases should not be used

It is no secret that search engines evolve along with the technology that supports them. One of the more recent changes involves implied usage and the tool that Google employs is Hummingbird.

Boost Your ROI by Uniting Google Trends and Adwords

Google Trends isn’t just a barometer of pop culture, it is an underutilized tool in marketers’ arsenals.

How Google Adwords Extensions Enhance Your Advertising Performance

Marketers are always looking for ways to increase the results of their Google AdWords campaigns.

Utilizing Google Adwords Call Extensions for Call Tracking

Having a Google AdWords campaign is one thing – having a well optimized and successful Google AdWords campaign tends to be something else entirely.

Lead Nurturing Essentials for B2B Marketers

Over the past few years the marketing ‘sales funnel’ has changed shape – where previously prospects could be captured without much effort with a broad net, to be guided on a quick journey to sales –

Managing AdWords From A Mobile Device

When you’re on vacation or on the go, the automation and processing power of Google AdWords are still working hard for your business to generate you new leads and new sales.

Crafting the Perfect Google Adwords Landing Page

In the nascent days of Google AdWords marketing campaigns, most businesses chose to send AdWords clicks directly to their home pages.

What You Need to Know About Google AdWords Changes

On April 22, Google unveiled a set of AdWords features and updates, adding a new set of resources to marketing toolboxes — and ending anticipation among advertisers everywhere.

Integrating PPC with Lifecycle Marketing Reveals the Solution to Generating More Leads Online – Press Release

San Diego, CA – It’s the age old question in business. “What does it take to get more customers?” In today’s world, getting new customers and keeping them takes a lot more than it did just a little

Why Every Business Should Have A Paid Marketing Strategy

WebHEAT presents to 30 small business owners in San Diego on the topics of “Why Every Business Should Have A Paid Marketing Strategy&#\\\\\\\\n

Cheap Tools

Yesterday I went to Harbor Freight Tools at 8400 Miramar Road to buy some tools for the new year.

Impact of Google Algorithm Changes on Business Lead Generation

The latest round of Google algorithm changes may have had a near-devastating impact on your businesses and the way you do lead generation.

Video for Lead Capture Pages

We just wrapped up the filming of two videos for a clients lead capture page. He is in the alarm business and is looking to expand his commercial alarm services.

Running your Small Business from a Smartphone

Have you ever wondered what tools you’d need to run your business from a smartphone?

How much time are Small Businesses Spending on Social Media?

Ways you can ask for a Referral

What’s the best way to ask people for referrals? Here are a few suggestions: Email – send out an email to your database and ask them if they know of companies that could benefit by doing business

Facebook has Started Retargeting Ads

If you do any kind of advertising on Facebook, you’ll be interested to know that the popular social networking site recently launched a new ad retargeted service.

New iPhone Maps App Features Yelp Profiles and Reviews

The world is currently abuzz about the iPhone 5. In addition to having a larger screen and a faster processor, the new phone is going to do away with Google Maps for the first time.

Google Shopping Shifts to a Purely Commercial Model

Google recently announced that it will be switching its Google Product Search service to Google Shopping.

Google+ Local Replaces Google Local

On May 30, Google unleashed yet another major change on the online world by switching Google Local pages into Google+ Local pages.

Teknicks Bids on Pubcon Keyword

I am at an Internet Marketing conference in Las Vegas this week called https://www.PubCon.com.

4 Hour Work Week San Diego Meetup

There are some changes to the 4HWW that will impact you. One is that the location for the meetup has changed by popular demand to somewhere more central.

Google+ Invite

As I have mentioned before Google+ is here! This is Google’s version of Facebook. So far, Google isn’t allowing the masses to get in. They are running an exclusive invitation only deal.

Google Plus and Google Panda Updates

I know I just sent you an email last week but I also know that having good information ahead of the masses can have a beneficial impact on your business.

June 2011 Trend Update

We provide Internet business strategy, consulting and coaching for local businesses. Here is my quick update on some trends for June 2011.

Will Google Crush Groupon and Living Social with Google Offers?

I recorded this quick video about Google Offers. The question that should be on everybody mind is – why did they do this just before an anticipated IPO from Groupon?

Bidding on your Competitors Name is OK

Is it time to rethink bidding on your competitors keywords? I have been noticeably quiet in the last few months with my Search Engine updates because quite frankly the major news media has been doing

Google Local Update 10.26.2010

It should not come as a surprise that local search results have become more and more important in recent months, but today’s change by Google comes as a shock to all of us.

Emulating Stereo Sound from Mono Source in iMovie

I have had this problem plaguing my video's lately…I have an external mic plugged into my video camera and when I record the audio it comes out as a mono vs. stereo channel.

Google Updates Local Search

Google has always focused on offering people the most relevant results. Location is one important factor they used for many years to customize the information that you find.

9 Way To Market Professional Services Business

Individuals who are in a professional services industry are not known for the marketing acumen.

List Building 101

In order to effectively market through building relationships, it helps to have a list to actually build that relationship.

Product Launch

Utilizing the internet to leverage sales for any business is a good idea, but the marketing system to bring in sales or generate leads depending on the business model is absolutely crucial.

Conversion Optimization

Conversion Optimization is the fundamental concept upon which WebHeat was built upon, it drives our every action as we interact with clients.

Social Media For Lawyers

I had the great pleasure last week to give a presentation covering social media to 22 lawyers on the Marketing Committee of Wertz McDade here in San Diego.