Lead Tracking

Most businesses know how much they spend on marketing. Far fewer know which campaigns, keywords, and ads actually produce paying customers. Lead tracking closes that gap.

WebHEAT connects every lead and phone call back to its source — the campaign, keyword, and ad that drove it — so marketing spend can be measured, compared, and optimized against real revenue rather than guesswork.

What lead tracking covers

• Marketing Reporting — clear, consolidated reporting that shows what’s working and what isn’t.
• ROI Tracking — tie spend to revenue so every dollar can be judged on return.
• Phone Call Lead Tracking — attribute inbound calls to the exact campaign and keyword that generated them.
• Marketing Budget Allocation — shift budget toward the channels that actually deliver.

When you can see which sources produce the best leads at the lowest cost, you can stop paying for the ones that don’t — and put more behind the ones that do.